Client

Eternally Flawless is renowned for its exquisite craftsmanship with diamond rings. They specialise in bespoke wedding and engagement rings and offer a top-of-the-range luxury service from their base of operations in London’s Hatton Garden. They take immense pride in their crystal cutting and help people create memories which they’ll cherish for a lifetime.

Problem

Despite being widely renowned for their high-quality diamonds and crystal cutting, their branding was not what you’d expect it to be. They realised that and wanted the Eternally Flawless brand to finally speak for itself when potential clients walked through the door.

They wanted an elegant brand which took all the luxury and core values of their company and showcased their excellent craftsmanship and style.

Solution

We got to designing a luxurious branding guide which included everything from a new logo to rules on photography, the messaging they should use on promotional material and more. We made sure we drew up strict guidelines to ensure the brand upholds its luxurious image at all times, especially when working with third parties, such as interior designers.