An online presence is necessary for any business, e-commerce or not. When it comes to your online presence, the website is the top-most item of an entrepreneur’s digital marketing checklist. It establishes your business’ credibility and massively impacts its performance by generating leads and helping your brand get more organic traffic and a positive ROI.

If you plan to build your website, you might come across these two go-to popular CMS platforms for website building and content management: WordPress and Magento. This article will tell you what they are, how they differ, and how you would know which one to choose for your business.

FWordPress VS Magento: How Do They Differ?

WordPress is a popular open-source website creation and blogging platform with a powerful content management system. It is one of the easiest platforms used by entrepreneurs wanting to own a site. It is commonly used for blog purposes, but it can also provide e-commerce features by adding third-party plug-ins.

That’s why tech giants like Sony Music and Facebook Newsroom use WordPress thanks to its effortless navigation,

Meanwhile, Magento is also an open-source website platform specially designed for e-commerce purposes. One of its most remarkable features is allowing merchants to create a flexible online shopping cart system. The platform offers catalogue management tools and powerful marketing and search engine optimisation. Since Magento is exclusively for e-commerce functionalities and no third-party extensions are involved, it gives users complete and secure control over its selling features.

Structure-wise, both platforms share similar features and capabilities. You can customise your site through any of the two, and they are both SEO-friendly with excellent customer support. If content creation is your priority, WordPress and Magento offer a flexible content management system, letting you create, modify, and manage your online content with ease.

Which One Should You Use?

The right platform for you depends on your priorities. Before deciding between the two, you need to understand your objectives and goals. Based on these goals, you can create a list of features and activities you want to have for your website.

Here are some examples of the common e-commerce websites’ objectives:

● Sell actual products

If you plan to sell physical products, you can do it on both platforms. Both WordPress and Magento offers features that would allow you to customise your website according to how you want it to function and look, specifically for this purpose.

You should know that, although Magento is specifically designed for e-commerce functionality, it also requires more knowledge and skill for maintenance. Therefore, it might be the more expensive option. But it offers features that WordPress does not have, such as translation to multiple languages, multiple payment gateways, and shipping options.

● Sell digital products

Selling digital products is less complicated than physical products. The buyers can download these products directly to their devices–no need to think about its shipping methods, costs, and other logistic concerns. Both WordPress and Magento can handle this need.

● Offer services

Another thing you can offer to the public through a website is your company’s services. In WordPress, selling services would be manageable if you add plug-ins for a contact form or a questionnaire. With it, you can further assess your client’s specific needs. On the other hand, Magento has a built-in feature that would allow you to do the same. You can customise and add more forms or modules, depending on what you like.

● Become a platform for third-party sellers

If your goal is to establish a multi-vendor marketplace, Magento can smoothly create that space for you. You might not get the perfect solution to achieve what you want in the WordPress counterpart, but utilising plug-ins can add more features to your site.

Conclusion

These platforms would not be on top of the list if they could not give you a quality website for your business. At the end of the day, the best platform to use depends on the features you want. Both have their advantages and disadvantages, so the best decision is up to you.

Do you need some help in building a great website? Let us help you! iirth is a branding and web design agency in London. If an excellent user experience is your priority for your website, that is the core of our business. We make sure the websites we develop works for our clients and their customers. Contact us at hello@theiirthcompany.com or +44 (0) 207 193 8931.