It’s 2020 if your business isn’t on social media, you’re doing something wrong. If you’re on social media and you’re not interacting with your audience, you’re also doing it wrong.
We’ve compiled some handy tips to ensure your maximising your social media presence. Social media is one of the most powerful tools at a business’s disposal, but many business owners are yet to learn… “With great power comes great responsibility”
The number of businesses on social media is evergrowing, more likely than not businesses in your industry are active on social media. Have a look at what they’re doing. It will help you get an idea in what direction you want to move. The more relevant your content will be – the more success you will have to connect with your audience.
Research not only will help your social media presence, but also your product or service. Social media is a great tool to gather consumer feedback and information. This will help tailor your service towards your audience and improve it.
Develop your voice
Speaking to customers on social media is just one of the ways your business interacts with them. You can use real-world testimonials and customer feedback to show off your own success. Remember social media is the platform which you can do as you wish, just ensure it’s within limits.
Your social media personality will dictate the way your business is perceived. It’s important to keep a balance between your tone of voice/values and what works on social media. Remember your voice is determined by you but needs to be consistent through content, comments and more. Consistency build trust and is the foundation for a strong social media presence.
There may come a time when a user pushes the limits of user interaction with bad language and sometimes even fabricated stories. Remember to keep yourself grounded. Don’t swoop to their level. Use positive language and state facts to counter their statements. We’ll give you an example:
I own a bakery. A user writes “Wouldn’t recommend, prices are too high.” on a post.
How would I respond to this?
What I’d write is: “Hi Mr X, thank you for taking the time out to leave a comment. We appreciate customer feedback, it helps us improve our service. In regards to your issue with our pricing – this is the first we’ve heard this, our customers are usually praising the value for money we offer with our products at our bakery. We offer our apologies and we do hope to see you again soon”
See how I turned used positive language to counter a negative comment? This is how you should tackle situations like this. The way you interact with anyone on social media can have lasting effects on the way customers view you. You know what they say “Any PR is good PR.” That’s not true, bad PR is bad PR. As a business owner, you’d want to avoid this at all costs.
Be Funny/Use Humour
According to studies in 2019. People now spend an average of 2 hours and 23 minutes per day on social media! In an age where memes are controlling our lives, people look to social media to get a break from their everyday lives. Just look at World War 3 for example, the heightened tensions between the US and Iran, put us on the brink of another World War. How did the internet react? Memes, memes and memes. The people want a bit of humour in their lives.
Where not saying to turn your Instagram business profile into a one-stop-shop for stand up comedy. But it doesn’t hurt to incorporate some humour into your posts and captions. Remember people taking time out of their day to go on social media will appreciate the little added humour, to get them through the long day at work for example.
If you need to speak to someone about your business’s social media. Feel free to contact us – get in touch today.