One of the most popular questions we’re asked is how do we engage with our customers?

Businesses want to know the secret recipe to more engagement. At the end of the day, it’s one of the most important areas of business. More engagement equals a happier customer base and in turn, leads to more sales and conversions.

Now we’re not saying there’s a secret recipe to engagement success. But there are a few expert tips we can share with you to try and improve your user engagement.

Brand Image

Now, this should be a given, but it’s worth mentioning. Your brand image dictates how your customers perceive your business. This includes everything from the design of logo, websites to the way you and your team members present yourself.

Things which reduce engagement:

• Bad employee attitudes
• Unfriendly Service (Bad Tone of Voice)
• Businesses which don’t look like they can be trusted
• Unknowledgable Employees
• Inconsistency

Most of the above can fall under one roof, which is your brand identity. If your user engagement is seriously low – have a look and see if any of the above apply to you. We might not want to admit that anything from the above list applies to our business, however, the first step is to acknowledge this and get around to improving these areas.

Remember you and your employees are an extension of your brand. So when marketing and communicating on social media, for example, keep a friendly tone of voice. Unless you’re going through Wendy’s route…

FYI – We’re not promoting social media slander on other businesses. But if it works for Wendy’s… good for them.

Visualization

Research has shown that people prefer visual content to plain text content. Increased popularity on platforms such as Instagram and Pinterest reflects this.

Here are a few statistics we found interesting:

• 65% of us are visual learners
• Coloured visuals increase people’s desire to read content by 80%
• People are 85% more likely to buy your product after watching a video about it
• Posts with images produce 180% more engagement

Source: www.venngage.com

Visual content is a great way to improve engagement. Utilise platforms like Instagram which give you a great chance to show off content and what you and your brand can offer your customers.

Producing engaging content

Some brands struggle to produce content – and this is fine. Not everyone has the tools or the manpower at their disposal to stay on top of content and social media. Producing content can be simple, however, producing engaging content is where the challenge lies.

This is where we come in. Here at iirth, we create engaging content for SMEs and charities, this ranges from photography to graphic content. We understand what customers want to see and how they engage with certain types of posts. If you need to speak to someone about content creation and social media. Don’t be a stranger – get in touch today.