Picking a brand name might seem simple to you until you try to do so. For some reason, each name just somehow doesn’t fit right. Although it may sound cool, it might not feel great. This loop can leave you rummaging through hundreds of brand names coming up with none, leaving you scratching your head on how to pick the perfect brand name.
Really, there’s no magic recipe out there to cook up brand names. However, there are some things you can consider about your brand name to make coming up a lot easier! That said, if you’re looking for help choosing the perfect brand name, here are the tips to follow:
- Try Using a Founder’s Name
We know what you’re thinking – using our founder’s name seems a bit too easy, right? Well, it is, and it is not. For one thing, if the founder’s name is difficult to pronounce or spell, it’s likely that consumers would have difficulty remembering them. Also, if the founder’s name is relatively common, there is a good chance that it’s already used by another brand.
The good news is that using a founder’s name is less risky when compared to other choices. Using the founder’s name is also a way to remind your customers of the brand’s roots. This is also an excellent choice if the name has a good reputation to back it up, as people will tend to respect it and love it more!
- Use a Name That Is Short and Sweet
Although it may sound counterintuitive, picking a brand name is easier when you try to shorten it. For instance, if we were to try to come up with a name for a blog about writing, you might consider some longer names like: “How to Write a Book”. But is this really what you want to convey? Instead, try to develop a shorter name that sums up your blog, like “Write Better”.
When you are coming up with a brand name, try to make it short and sweet. Something easy to remember and quick to say. What’s more, you’ll also save yourself some time while coming up with your brand name.
- Summarize Your Products with a Name
If your product or services are only a small component of your business, try to pick a brand name that addresses the whole product. For instance, if you are selling supplements, it’s a good idea to pick a name that is familiar to your customers.
Try to come up with a name that describes your products in the most straightforward way. To avoid confusion and make sure that your customers know exactly what your brand is about.
- Make Sure the Name Is Easy to Spell and Pronounce
Good brands, like good people, have a lot to say. They are easy to recognize, and they are easy to get along with. So, if you cannot think of a good name that is easy to spell and pronounce, then you should think again. This is one of the core issues that can leave you spending hours just to come up with a name that is a bit too hard to spell and pronounce.
All of the above tips are great ways to help you come up with stunning brand names. Everything from picking an easy-to-remember name down to picking a name that summarizes your products will ensure that when someone sees your brand, they will immediately recognize it and know what you’re all about!
iirth is a branding and web design studio situated in London. We offer digital services needed for companies to maximize their online presence. If you are in need of branding services to develop the perfect brand for your business, work with us today!