Over the past few years, mobile phone usage has skyrocketed. People are now browsing the web using their smartphones and tablets more than they are on their laptops or desktops for the first time since the creation of smartphones. Gone are the days of zooming into webpages on your phone trying to navigate through webpages and reading the text.

“What is responsive design?”

Responsive design displays the content of a website and transforms it into a manageable experience no matter what the screen size might be. This helps guarantee the user the best possible experience regardless of what device they’re using. This can also help create a positive and trustworthy perception of your brand as “67% of people are more likely to buy a product or use a service from a website that is mobile friendly.”

Design elements include:

• No horizontal scrolling
• More on-screen space for tapping
• Automatic zoom for easier reading

“Why is responsive design important?”

In 2017, it was estimated that 50.3% of the worldwide web’s traffic was generated by mobiles. This meant that businesses now had to make the move to responsive design to capitalise on the increased reach and offer their users a more consistent experience. If you aren’t using a responsive design yet you might be losing customers, click here to get in touch with us and stop losing potential sales.

Did you know?

According to Google, “60% of people won’t stay on your site if it’s not mobile-friendly.”

“Are you missing out?”

Powerful tools like Google Analytics can show you just how much of the traffic on your website is actually coming from mobiles and tablets. This info might come as a shock to you, especially if your site is not catering to this audience. Not having a mobile-friendly site often results in increased bounce rate as users are switching off websites almost instantly if a site is not displaying correctly on their devices.

In addition to this Google introduced recommendations in 2015, where they rewarded mobile-friendly sites and helped users find them better in their searches. This made it important that businesses follow suit to help themselves rank better. More recently, Google has introduced mobile-first indexing, this means that Google now indexes mobile sites ahead of their desktop counterparts as this eliminates noticeable problems for mobile users. Google also has a tool to check a webpage’s responsiveness and give it a score for how mobile-friendly it is. Check it out here.

Responsive design has now become an industry standard, thanks to our ever-growing smartphone and tablet use and Google’s mobile-first indexing. Get in touch now to ensure you’re offering your users a seamless experience.