If people believe they share values with a company, they will stay loyal to the brand.
– Howard Schultz, CEO of Starbucks
The Baron Grooming Lounge wanted a theme that would portray a very masculine feel throughout the brand right from the very first interaction with its audience. What better way to initiate this from the moment you see their logo.
It was very important to incorporate the Baron look and promote a darker colour palette (Black, Bronze, Dark Oak Interior). It was important to keep the high-end theme as the Baron represented the elite gentlemen of our society.
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