The term bespoke web design is thrown around a lot nowadays, but what does it actually mean and how does it benefit your business?
Bespoke web design means creating a website which works for you. A tailor-made experience for your customers which is created based on who your customers are, what your business needs and what goals and objectives you’re looking to achieve as a business. Throw this is with a unique, custom design and you’ve got a package to separate yourself from your competition.
As a web design agency ourselves, who specialise in bespoke web design. We want to get to know our clients, so we’ll classify this as the most important stage of the entire process. It gets the ball rolling and helps both parties learn more about the scope of the project.
Getting to know our client allows us to firstly form a relationship and secondly understand our client’s needs. Here are a few key questions that the discovery session will revolve around.
- What do they do?
- What do they need?
- Who their customers are?
- How much they value their customers?
These questions and more will give us a clear indication into which direction we should be pushing the website towards. It gives us a great insight into the scope and what sort of user experience we will be creating. This information is os huge importance and can be very helpful when it comes to design.
Now that’s all done, we can get to throwing around ideas and coming up with initial designs and wireframe. This all allows us to plan out a user’s journey from the moment they click through to the site. A tailor-made experience for customers means a simple and easy experience for them. This ensures your maximising your potential to engage your customers and hopefully end up completing a goal. Whether that be:
- Getting in touch
- Purchasing an item or service
- Downloading a Brochure
- Making a Reservation
- Making a Donation
Now you can see why the discovery session was so important. We would’ve already planned out who the audience is and what you want them to achieve on the website. So the user experience can be optimised to ensure this.
So back to the wireframing, this is the perfect time for both the client and the web design agency to throw ideas back and forth and provide feedback. If there’s anything you don’t understand or want an explanation as to why it’s there? Ask your designer – they’ll be more than happy to explain their design choices.
Remember content is king. We always stress how important content is. It doesn’t matter if the design of a website is great, if there’s no focused/relevant content for the audience, it’s no good.
Content ensures your customers stay engaged and provides a layer of expertise, which in turn leads to your business looking more reputable and trustworthy. Gathering content during the wireframing stage also allows designers to build the design around it. This means you’ll end up with a beautiful looking website with content that ticks all the right boxes.
Bring your website to life
So once the design and content are agreed on, now it’s time to bring it to life. Here at iirth, we build your websites on WordPress.WordPress is the world’s most popular CMS platform and allows for easy editing and updating of content.
Most people find navigating around the back-end of WordPress website simple. However, any good web design agency will be able to provide you with a quick training session to get you whizzing around the back-end in little to no time.
Choosing bespoke web design means your not getting a theme which has been used a million times and is created with the “Generic” audience in mind. You’re getting a tailor-made design and user experience which is built around your customers.
Customers are able to tell if the website they’re visiting is a bespoke website. Their journey will be laid out for them as soon as they click through to the website. Take us for example. When we’ve landed through to a website which offers a seamless user experience, we’re grateful because the business has actually put time and effort into getting a bespoke website done, which shows us they care about their customers.
The next stage is securing a good hosting package for your website. At iirth, we provide both a Hosting and Maintenance Package. These ensure that your website is on a top-notch server which allows your customers to experience it the way it was intended.
Maintenance allows your website to be performing at its peak performance 24/7. This includes updates to WordPress, Plugins and more. Hosting and Maintenance also allow you to keep security threats at bay, the last thing you would want is your brand spanking new bespoke website being infected with malware.
Everyone wants their business to grow, that’s the plan… right! So your website should also grow. New additions to your business can mean your website needs updating. A bespoke website on WordPress allows scalability for your business.
Changes and new phases can be easily planned with your chosen web design agency.