Over the past few years, mobile phone usage has skyrocketed. People are now browsing the web using their smartphones and tablets more than they are on their laptops or desktops for the first time since the creation of smartphones. Gone are the days of zooming into webpages on your phone trying to navigate through webpages and reading the text.
Marketing campaigns come in many forms, whether it be real life or digital. Brands find innovative ways to engage consumers and help direct traffic and awareness towards their new campaigns. This could be a new service or product.
We’ve compiled a short list of genius marketing campaigns, which we thought were amazing and captured audiences in the correct way through innovation and appealing content.
Google has publicly addressed rumours and renders circulating around the internet of their upcoming ‘Pixel 4’ smartphone. They tweeted a photo, which confirms some of the leaks that Google will be refreshing their design of the Pixel range. Featuring a square camera bump on the back, housing what looks to be dual cameras with a flash and a sensor.
Rebranding is important, it helps inform loyal customers and people who know your brand that you’re going through change and are finding ways of self-improvement. In some cases, it shows that you are keeping up with new trends through the modern, digital age.
This week we saw Apple’s Annual WWDC event. This is usually Apple’s biggest event, only behind the iPhone reveal which will also be coming later this year. The event took place on Monday, June 3rd at the McEnery Convention Centre in San Jose.
We are now well into the digital age and the saying “The future is online” has long become a reality. Taking your business online is essential for exposure and growth.
Businesses who don’t have a website are severely behind the front-runners in their respected sectors. This is due to a more complete customer reach. Getting a website up and running is simple, whether it be hiring a web design agency or using an online web builder.
The truth is there isn’t a yes or no answer to this question. Most businesses can benefit from being active on social media but most is not all.
If social media is done properly the vast majority of businesses will see increased traffic and sales from social media use. However sometimes it’s just not necessary and that’s because some businesses just don’t see a return on their time or investment – and let’s not forget time is money!