When people get a brand spanking new website, they’re left scratching their heads asking themselves “Ok, what do I do now?”. They’re eager to show it off to their audience and also attracts new users onto it. Marketing a new website is important you need to take the correct steps, by doing so, your new website can turn into a real success and help bolster your business in ways you didn’t even know were possible.
Get indexed by Search Engines
When people hear marketing, they automatically think they’ll be linked to a webpage where they’ll have to spend money. That isn’t the case, there are plenty of ways to market your website for free and to be honest they are some of the most effective. For instance, getting your website indexed by the big search engines like Google and Bing. This is essential and almost every website under the sun should be indexed by search engines. If you’re not, you’re doing something wrong.
Indexing allows your site to pop up on searches and allows new and existing users to find you. Updating indexing also allows you to tell Google or whoever, that you’ve recently made changes to your website and need a refresh. This will help display all that beautiful new metadata.
Search Engine Optimisation (SEO)
Following up from what we were just discussing, search engine optimisation is one of the key aspects of any good website. When done right and paired with a quality website, it can propel you to search ranking greatness. When Google indexes your website, you tell it what to display – What it will show when people search “Sandwich Shop in West London” and you appear. Be sure to keep SEO simple and target long-tail keywords, it’ll help you show up better than targeting an overused broad keyword. Don’t spam keywords and content, as search engines like Google pair SEO along with their own quality score (consisting of how good a website is and how relevant the content is in their eyes) to help decide where they put websites in search rankings.
Quality Link Building
A term which doesn’t get thrown around as much as it used to. However, still holds its weight in gold if done right. Back in the day, everyone thought that the more links pointing to your website equalled better search rankings. It might have for a while but as of recent years, Google started penalising websites who spam links to their website from low-quality links.
Google has updated its algorithm so that links from high authority links and high-quality websites only matter. So try to get your website onto social networks, onto the well-known directories and onto other well-known business pages. Be sure not to spend hours on end adding your website onto pages and pages of directories. This will do more harm than good.
Use Social Media
Social media has become a pivotal tool for businesses looking to engage with new and existing customers. Let your followers know that a new website is on the way or has arrived. You’re sitting on a free platform where you can reach your customers directly to their screens and mobiles. Use it. Provide your customers with high-quality content and give them a reason to go check out your new website. A lot of customers look to social media to get updates on their favourite businesses and they’ll be happy to see an active business update their website, a lot more than you think.
As crazy as it may sound, but the footer of an email is great real estate. Having your business’s branding and website details on there, not only looks more professional but also helps get your brand get out there. The number of businesses not using this essentially free marketing is beyond us. Keep it simple, no need to go overboard as other people and businesses don’t want to be spammed or don’t want to read emails that are too in their face.
Last but not least, paid advertising is another powerful tool you have at your disposal. You can choose to target whoever you want on whatever keywords you may choose. The opportunities are endless. Platforms such as Google AdWords gives you access to a huge chunk of the internet. It allows you to budget and choose how much each ad group is spending and gives you full control over who and what device gets to view your ads, so you are not spending money targeting users who wouldn’t be interested in your business. AdWords has become very competitive in recent years, there are tools out there to help you plan what keywords you want to target with information on stats like how many users search this query in a day. So be sure to do your research beforehand.
Need more information on marketing and how we can help your business, contact us today.