How to write a web design brief in 10 steps

How to write a web design brief in 10 steps

As a web design agency ourselves, we know sometimes it can be difficult to communicate how exactly you want your brand new website to look.

A web design brief (or brief) can be a great way for you to outline information about yourself and what your business needs to your web design agency. This ensures that everyone will be working towards the same goal from the get-go. A brief allows you to provide an overview of your vision, this can also help an agency give you a more accurate quote and timescale since they know nearly everything about the project.

Whilst a brief needs to be thorough, it doesn’t need to be too in-depth. We’ve compiled a useful guide for you to follow if you’re ever stuck on what information you need to put into a brief.

1. About you and your company

A good place to start is telling us about yourself and what your company does. This should include things such as:

  • Name
  • Company Name/Details
  • Brief description of what your company does?

Might be a good idea to include how long your business has been running for and how much your annual turnover is to give us an idea of the size and scale of the operation.

2. Do you have an existing website?

If you’ve got an existing website, provide us with a link. (We won’t judge… we promise.) It doesn’t matter how bad you might think it looks, it’s a good way to show us what you like and dislike on the existing website. This will give us an idea of what we can improve on for you and what we should stray away from.

  • What is your problem with the current website?
  • Why do you want a new website?
  • What are your expectations when it comes to the new website?

3. Branding

Is your existing branding up to scratch? Does it reflect where you see your business now or in the future? If you want us to rebrand your business, let us know. We are more than a web design agency, we help businesses and charities with their branding needs.

Remember that the overall current brand image will affect how the new website looks, so it’s important to consider if your branding needs a refresh.

4. Target Audience

This is a key stage of the brief that you shouldn’t look past. It can be a huge differential between any regular website and a website which works for you. Understanding your target demographic is important and it will give us a chance to design it accordingly to appeal to them. It will also help us optimise the design to capture leads, convert them into sales and so on.

Wireframe design on Figma

5. Objectives/Goals

This is a good time to mention what direction you want your business to head in. This includes short term goals, long term goals and everything in between. This will give us a clear indication of the scalability of the project.

Outlines of a basic plan will give us an indication of the updates along the line of the project, so we’ll be able to advise you on further stages depending on your budget and needs.

6. Competitors

If there’s something you like on a competitors website, it’s a good thing to let us know. We’ll be able to draw inspiration from them and help you bring your vision to life. Don’t be afraid to look around and see what others in your industry are doing.

Similarly, if there are components of a website which you dislike – be sure to mention them so we can avoid them during the design stage.

7. Functionality

One of the key stages of the brief is to outline the key functions you want from the website. We’ll obviously give our two cents. But you should know what you want your new website to do. Things to consider:

  • How many pages will you need?
  • Do you need an online booking system?
  • Are you going to be selling products?
  • Will you be needing a donation platform?
  • Any other integrations you might be requiring…

8. Content

If we had to choose the most important part of a brief which people overlook. We’d have to give the crown to content because content is king…

If you have content prepared it’s a good idea to mention it because it’ll allow us to modify the design accordingly. A design for a 200-word page is completely different for a page consisting of 2000 words.

If you require photography or imagery for the new website – we can take care of that for you. The proposal we send over will reflect this. We’ve got access to a wide range of stock photography and talented in-house photographers who will be able to capture the essence of your company and we’ll be able to transfer with over to the brand new website.

9. Budget

You want a bespoke website, which includes a lot of web development and design costs. Outlining your budget will allow us to give you a rough idea on which aspects of your project are achievable and which aren’t, depending on your budget.

A higher budget will allow us to add the advanced elements that you need.

10. Project Deadlines

Websites typically take anywhere from 4-12 weeks depending on the scope of the project. If you’ve got specific deadlines for the project – outline them here. We’ll be able to provide you with stages of design & development and will help a lot with project planning.

Please bear in mind the complexity of the project. You should share reasonable deadlines. As talented as we are, Rome wasn’t built in a day…

With these stages in mind, creating a web design brief should be a piece of cake. If you want to speak to one of our team to discuss your new website – please feel free to get in touch today.

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