The truth is there isn’t a yes or no answer to this question. Most businesses can benefit from being active on social media but most is not all.
If social media is done properly the vast majority of businesses will see increased traffic and sales from social media use. However sometimes it’s just not necessary and that’s because some businesses just don’t see a return on their time or investment – and let’s not forget time is money!
Things to consider before going on social media:
Social media is a lot of work, especially when you’re trying to build your business. This reality often pushes people to one of two extremes:
“Social media is super-important so I need to get my business up and running on every available network immediately!”
“Social media is a complete waste of time and money. I’m trying to run a business, not make friends!”
Of course, both of these responses are over-simplified.
- Is your target audience on social media?
- Do you have something to say/ share regularly that is relevant?
- Do you have the time and patience?
If you answered “no” to all three of these questions, you may just assume that you should ditch social media altogether. If your target audience isn’t using social media, you might be right. But if you just don’t have the time or don’t know what to say, there is a solution; social media management. If your budget allows, you can hire someone to manage your accounts so that you can still get the traffic and sales benefits without having to invest your personal time.
Get in touch with The iirth Company today and see how we can help you with your social media needs.