Design shouldn’t be complicated. But at the same time, it’s also difficult to understand. Quite the paradox isn’t it.
Consumer behaviour is constantly changing and with the number of brands available in our reach, it’s no wonder we are spoilt for choice.
There is light at the end of the dark, pandemic tunnel we have been stuck in, for what feels like forever now.
Every day we are surrounded by brands. Whether we’re shopping or commuting, brands are trying their best to appeal to people like you and me.
We hope our readers have had a fantastic start to the new year. A brand new decade – business as usual.
A strong brand is where it all starts. It doesn’t happen overnight – it’s a long process which takes thought and execution. We’re gonna take you through the fundamental beginning stages of creating a brand which comes down to the name and characteristics of the brand.
In the world of marketing, the word “brand image” is used so commonly that it starts to feel meaningless.
From when we are babies we learn the importance of colour and how it helps us process the things we see in our everyday life. Take traffic lights, for example, the red, amber and green all control our lives for a few minutes a day, so colour plays a big part in our lives. Apart from just standing out from the crowd, brands also use colour to express themselves and add meaning to what would otherwise be dull and boring.
One of the most common mistakes for an entrepreneur is not building a professional brand identity for yourself. Whether you’re selling a product or service online or in shops, a brand identity is very important and is often overlooked. Nobody will value you and see you as a professional if you don’t have a professional appearance and identity.