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The brand bible let there be light

The Brand Bible: Let there be light.

Brand guidelines are a useful resource when starting a new company or when re-branding. Otherwise known as a “Brand Bible” it is essentially a rulebook for your brand, outlining all the dos and don’ts associated with the identity, character and brand values. The goal is to ensure you never drift ...
Colour in design

Colour in design.

From when we are babies we learn the importance of colour and how it helps us process the things we see in our everyday life. Take traffic lights, for example, the red, amber and green all control our lives for a few minutes a day, so colour plays a big ...
An entrepreneur’s biggest mistake

An entrepreneur’s biggest mistake

One of the most common mistakes for an entrepreneur is not building a professional brand identity for yourself. Whether you’re selling a product or service online or in shops, a brand identity is very important and is often overlooked. Nobody will value you and see you as a professional if you don’t have a ...
Major rebrands done right

Major rebrands done right

Rebranding is important, it helps inform loyal customers and people who know your brand that you’re going through change and are finding ways of self-improvement. In some cases, it shows that you are keeping up with new trends through the modern, digital age. We’ve compiled a list of rebrands of major companies, which ...
How important is branding?

How important is branding?

This is a question Brand Development Agencies are always asked and it’s not as simple as people think. Branding is not just a few shapes, lines of text and a splash of colour. It’s a lot more than that. It’s a mixture of: Logo/Identity Colours Values Ethics Character Language Reputation These ...