Archive

Creating a standout brand

Creating a standout brand

Every day we are surrounded by brands. Whether we’re shopping or commuting, brands are trying their best to appeal to people like you and me. Take shopping as an example, it isn’t what it used to be… Our brand loyalty has been put under scrutiny during recent years. With many new ...
2020 The Year of Branding

2020: The Year of Branding

We hope our readers have had a fantastic start to the new year. A brand new decade - business as usual. At iirth we love staying on top of trends - so that means keeping you in the loop as well. 2020 is no different, we expect a year where trends ...
Creating a strong brand

Creating a strong brand

A strong brand is where it all starts. It doesn’t happen overnight - it’s a long process which takes thought and execution. We’re gonna take you through the fundamental beginning stages of creating a brand which comes down to the name and characteristics of the brand. The characteristics define who your ...

How brand image impacts customer decisions

In the world of marketing, the word “brand image” is used so commonly that it starts to feel meaningless. Everyone talks about it, It’s easy for someone to tell you that good a good brand image will help your business look more professional and appealing. But no one wants to ...
The brand bible let there be light

The Brand Bible: Let there be light.

Brand guidelines are a useful resource when starting a new company or when re-branding. Otherwise known as a “Brand Bible” it is essentially a rulebook for your brand, outlining all the dos and don’ts associated with the identity, character and brand values. The goal is to ensure you never drift ...
Colour in design

Colour in design.

From when we are babies we learn the importance of colour and how it helps us process the things we see in our everyday life. Take traffic lights, for example, the red, amber and green all control our lives for a few minutes a day, so colour plays a big ...
An entrepreneur’s biggest mistake

An entrepreneur’s biggest mistake

One of the most common mistakes for an entrepreneur is not building a professional brand identity for yourself. Whether you’re selling a product or service online or in shops, a brand identity is very important and is often overlooked. Nobody will value you and see you as a professional if you don’t have a ...
Major rebrands done right

Major rebrands done right

Rebranding is important, it helps inform loyal customers and people who know your brand that you’re going through change and are finding ways of self-improvement. In some cases, it shows that you are keeping up with new trends through the modern, digital age. We’ve compiled a list of rebrands of major companies, which ...
How important is branding?

How important is branding?

This is a question Brand Development Agencies are always asked and it’s not as simple as people think. Branding is not just a few shapes, lines of text and a splash of colour. It’s a lot more than that. It’s a mixture of: Logo/Identity Colours Values Ethics Character Language Reputation These ...