Webarrassment – is when you feel embarrassed to share your website with potential clients or… anyone to be honest.
It’s definitely a real thing and we’ve come across it with a majority of the businesses we come across. There are several reasons for this – websites are outdated, bad design, poor development, all stock content and poor quality copywriting – these are just a few of the problems we’ve seen.
Before we can go into how you can overcome this we need to ask ourselves… What are the most common types of websites on the internet, and why?
- Service provider (streaming, online tools, etc.)
- Landing pages
The most common types of websites on the internet are business websites. If we look into the list above – types 1,2,4,5 and sometimes 9 are directly related to businesses.
What is a website?
Besides lines of code forming a visual representation of a digital product? A website is the first interaction a customer, user, partner or affiliate has with a business. The primary purpose of a website is to generate a return on investment, whether that’s directly in e-commerce cases or indirectly through a business or portfolio website.
The majority of businesses have a website and some are doing better than others in generating traffic, creating leads, and converting customers. The key to having a successful website is a collective 3 stage strategy.
Firstly a strong brand presence – a brand represents a business, it is essentially the identity of a business and determines what/how customers perceive you. Having a branding guide or ‘brand bible’ is what every established business needs in order to maintain consistency across the brand. A brand bible ensures there is depth to the brand and will set a strong foundation. Everything from a logo, slogan, typography and colour palette will be aligned with one clear focus. You can read up on this in more detail here.
Secondly, a website with user experience at its core. From the very beginning, a website should be designed around the user journey and should always have KPIs to measure success. Whether that’s through a simple contact form, checkout process or even donation checkouts for not-for-profit organisations. A high-quality website will always be responsive to desktop and mobile devices, B2B businesses will tend to always have a higher amount of users on desktops in comparison to B2C. You can check out our website checklist here.
Marketing your website
In regards to the collective strategy, the final key component is marketing your website and getting it in front of the right people. There are various methods to do this including:
- Search Engine Optimisation (SEO)
- Pay Per Click (PPC)
- Retargeting Ads
- Social Media Advertising
- Youtube / Streaming sites
- Email Marketing
- Word of Mouth
This last part of the strategy requires its own collective plan which we will go into in our next blog ‘Ways to market your website’. It is essential that the first two steps listed above are executed correctly to get the best results. Businesses spend hundreds of thousands every year on driving traffic to their website to come back with extremely high bounce rates (the percentage of visitors to a particular website who navigate away from the site after viewing only one page.
We’ve come across businesses that have halted all of their marketing efforts to avoid spending money and driving traffic to a website that does the complete opposite of what it should. If you’re afraid of prospects being turned away – you may be experiencing webarrassment.
If you’d like to book a discovery call about your business with one of our team please fill out the form on our contact page a select a call slot. We’ve been helping businesses get it right since 2017.