Living in the digital age means that doing a Google search is what most consumers would do when they want to buy a product or service. Online advertising works like this: someone enters a search term, and Google displays an ad promoting a product or service. This makes Google Ads a tremendously valuable tool for driving traffic and increasing sales if you have a solid strategy. If you’re one of those people who still have doubts about the power of Google Ads and AdWords, then this is for you.

In this guide, we’ll discuss some of the most compelling reasons why Google AdWords is an excellent tool for your business.

1. Google AdWords is Where Most Shoppers Are
According to several studies, over 53% of online shoppers begin their search online. This means that if you don’t have an online presence, your company is losing up to 1-in-2 customers. On the other hand, if you’ve got an online presence, you have a chance to capture the other half.
Having a website is great, but it’s not enough. You need to drive traffic to your website to get customers. This is where Google AdWords can help. AdWords can help you reach a larger audience, no matter if it’s your B2C or B2B business.
With AdWords, you can target only the interest of your customers. You speak to them directly while they’re searching for a product or service like yours.

2. Google Ads Is an Efficient Advertising Platform
Whether you’re spending a few hundred or a few thousand dollars on AdWords advertising, you can quickly see how much your investment converts into actual customers. You can measure how well your campaign is doing based on the number of clicks you’re getting: a good indicator if your strategy is working. Finally, you can collect Google AdWords data with Google Analytics. Therefore, this will also allows you to optimize your campaign and make necessary changes.
Moreover, Google AdWords is a self-service advertising platform that gives you the necessary tools to create online advertising campaigns, manage them, and evaluate the results easily. AdWords allows you to test and iterate your ads, keywords, and landing pages to find the ones that work the best.

3. Your Competitors Are Probably Using Google AdWords
If you’re wondering why your competitors are getting all the traffic and you’re not, this is probably the reason. You might already be at a disadvantage if the majority of your competitors are actively advertising through Google AdWords and you’re not.
This doesn’t mean that you have to spend as much as your competitor on Google AdWords. In fact, through proper keyword selection and targeted advertising, you can make your business visible even while spending 10% of what they’re spending. This is how you win more customers.

4. Google AdWords Can Have a Direct Impact on Sales
A few studies have proved that Google AdWords can increase your website traffic by as much as 150% to 250%. One study has also shown that 67% of web visitors who clicked on a search ad were likely to make a purchase, compared to 30% of web visitors who clicked on a search result without an ad. In other words, the right Google AdWords strategy can make it easier for your website visitors to make a purchase.
Do a search for ‘internet marketing strategies’ on Google, and you’ll see what we mean. There are hundreds of thousands of search results that are mostly AdWords ads. This means that Google AdWords can drive a lot of traffic to your website and easily convert them into customers.

Google AdWords is one of the most cost-effective strategies that you can use to drive new visitors to your website. If you’re not using Google AdWords yet and you want to get started, you should consider this the next time you’re planning your marketing budget.

Making your mark in a hyper-competitive market doesn’t have to be too hard or stressful. With the help of a partner like iirth, you can turn your startup into a profitable business. We are a branding and web design studio based in London. We offer a variety of solutions to help you and your brand. Whether you want to venture into advertising on Google or to build a website, our team of creative thinkers are here to help. Partner with iirth today!