First impressions matter, especially regarding your website’s design and, ultimately, its performance. It takes around .05 seconds for a visitor to form an opinion about a website the moment they visit it. Whether that opinion is good or bad will depend on the website’s design.

So, how do you ensure that your website’s design always creates positive opinions? Here are the design factors you need to consider and get them right:

1. The Typography
The thing with typography is that people don’t notice it. Yes, that’s right, they don’t notice that a website’s paragraphs are easy to read or that there’s a difference between various font sizes. They take it for granted! However, this doesn’t mean that there’s no value in typography. Quite the contrary, in fact.
The beauty of typography is that it can make content more scannable and, therefore, more readable. By making good use of white space and appropriate font sizes, you can create a better flow of information and make your content more scannable.
You can also use different font sizes to emphasise certain points or to add variety to your website. In short, optimal typography can increase the overall readability of your website, which is one of the most crucial design factors. When a visitor comes and feels like your website is easy to read and understand, that’s a positive impression already!

2. The Navigation
Your website’s navigation menu is critical in guiding visitors to the most important pages on your website. If the navigation menu is too complex or not visible, your visitors won’t be able to find the information they need.
Another thing to consider when designing a website’s navigation menu is the page hierarchy. When your visitors are dropped on a landing page, they shouldn’t have any problems finding the information they need. The visual layout of your website should guide them from the landing page to other important pages.
When everything is clear and easy to understand, users will quickly form a better first impression of you. They will be more than happy to check out what you have to offer.

Ad Impression - Lexikon | Trebbau direct media GmbH

3. The Images
Besides being used to create a better flow of information through your website’s content, images can also help you build trust and customers. If you want to use images on your website, make sure that they’re relevant, not too big, and look high quality.
Also, if you want your website to look more professional, avoid using the same images in different articles. If you use them once only, you can link back to that article in other articles where you need to use the same image.

There are many other factors that play a role in the impressions visitors get from your website, from its speed down to its mobile friendliness. Regardless, getting all of the above factors right is vital if you want your website to enjoy positive opinions on the get-go, motivating visitors to stay and learn more about what you have to offer! This, of course, results in better retention rates and gives you the chance to improve conversion rates as a result!
iirth is a branding and web design studio offering various services from content creation, strategy, and more. If you are looking for a web design agency in London, we can help you create an excellent website.